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Billion Motors will sell new Kias and used Kia cars. It will
also have a full service department and parts department.
This will
be the first time Rapid City has had a Kia car dealership. Five
years ago, a Kia dealer from Longmont, Colorado, bought a campground
on U.S. Highway 16 overlooking Rapid City. At the time, it appeared
the campground would become a car lot. However, the car lot
never materialized, and the Longmont company later sold the
property.
Billion
Motors picked up the Sioux Falls Kia franchise in 2001, and
sales have been strong. He said the company sells betweem 75
and 80 Kias a month.
"We
attribute that to the fact that Kia has a very strong product,
very fresh.. They have a couple of very inexpensive sport utility
vehicles and also some inexpensive economy cars," he
said.
Kia Motors
Corp is a car
maker in Seoul, South Korea. It was founded in 1944 as a
maker of steel tubing and bicycle parts. Kia has production
capacity of 1.15 million vehicles a year, and Kias are sold
in 160 countries. In the United States, the company sold 294,000
vehicles last year.
There are
Kia car
dealerships in every state but North Dakota. The company
has 10 models, including the Kia Sportage, the Kia Sedona and
the Kia Optima.
Because
of the low price, Billion said, a lot of car buyers come in
to buy a used car and end up buying a new Kia. "It really
fills a niche, and it's been working very well for us,"
he said.
Billion
Motors also plans to open a Kia dealership in Sioux City, Iowa,
in 2008.
The Rapid
City shop won't need a lot of work to open as a brand-name dealership.
The current site should be large enough to house the Kia dealership
for three or four years. Billion Motors also bought land to
the south of the Select Auto site.
"Hopefully
we'll outgrow it and need to expand," he said.
Billion
Motors bills itself as South Dakota's largest auto dealer. It
has stores in Sioux Falls, Watertown, Salem and Worthing, Minn.
Its 13 different brands include GMC truck, Buick, Jeep, Chrysler,
Mazda, Toyota and Scion.
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