is a government owned Chinese car maker with factories in the
poor region of Anhui, which allows the company to pay its workers
just over $1 per hour. Compare these wages with those that American
car manufacturing workers earn and you will start to see why the
automobile industry will be a force to be reckoned with in
the near future.
The A1 model vehicle from Chery
had design input from Italian car designers and engineering help
from an Austrian company with the 1.3 liter engine.
Chery's official website says the following about the A1 model
Chinese made car.. "Chery A1 is a fashionable household
car full of innervation, which reflects the style and character
of the owner. The advanced engine brings you strong power. The
exterior and interior is created and designed by experts in the
global auto field: internationally accepted safety design concept
brings unprecedented safety guarantees."
Gordon Fairclough of the Wall Street Journal says "For
Chinese customers, Chery is marketing the A1 as a car that will
give them a world-class vehicle at a price (around $7,000) they
can afford. Banners promoting the car in the dealership feature
Caucasian models and picture the car in front of icons of Western
architecture, from the Leaning Tower of Pisa to the Empire State
Building and the Sydney Opera House."
auto maker still has a lot of hurdles to leap before they get
a foothold in the lucrative American car market, especially
with the surge in faulty products that have been coming out
of China in recent months. Fairclough of the WSJ says "One
of Chery's earlier sedans fared badly in a crash test done this
year by a car magazine in Russia. Chery says that the test was
biased, and that the car performed better in a follow-up test
traveled 1,700 miles through China in all types of terrain,
reaching speeds of up to 100 miles an hour with four adults
in the car, and was impressed by the performance of the small
car. "Given the small size of the engine, it was no
surprise that acceleration was a bit sluggish, especially when
there were four adults in the car. And the car would benefit
from more attention to the fit and finish of interior parts.
The plastic cover for the passenger-side airbag didn't sit quite
flush with the dashboard. And the metallic coating on the center
console chipped after only a couple of days' use."
Photo of the Chinese small car from Chery Automobile, A1 - 2007
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