1899 - August Horch starts an automobile company using "Horch"
as the brand in Zwickau, Germany.
1901 - The
first Horch automobile is produced.
1909 - The
members of Horch force August to resign. August Horch starts
a new company, once again using "Horch" as the brand
name. Former partners sue August for trademark infringement
and Horch is forced to find a new name. His son, studying Latin
at the time, suggests "Audi", the Latin term for "hearing"
and the meaning of the name "Horch."
1920 - Horch
leaves the Audi company.
1921 - Audi
introduces a left-handed drive, the first German auto maker
to create a left-hand auto, making it easier to judge passing
and providing a superior view of oncoming traffic.
1928 - Jorgen
Rasmussen purchases a majority share of Audi and incorporates
the eight-cylinder engines from Rickenbacker into the cars.
1929 - Audi's
first eight cylinder engines are introduced in the cars the
Audi Zwickau and the Audi Dresden.
1932 - Audi
merges with Horch, DKW, and Wanderer. The conglomerate is then
called "Auto Union." Auto Union uses a four lined
chain to symbolize the joining of the companies. Audi continued
to use this symbol on its cars in later years.
1940 - Audi
is forced to make vehicles for the German military and civilian
production is stopped.
1945 - Upon
the end of WWII, Auto Union manufacturing plants were dismantled
and expropriated without compensation.
1948 - Auto
Union is liquidated.
1949 - Auto
Union is reestablished in Bavaria and begins producing motorcycles
and delivery vans.
1950 - Auto
Union introduces the DKW Meisterklasse, a saloon car available
to the public and also available as a convertible.
1964 - Volkswagen
acquires the trademarks to the Auo Union
1965 - Volkswagen
relaunches the Audi brand, more of a model distinction rather
than a true manufacture.
1970 - Volkswagen
introduces the Audi brand to the United States beginning with
the Audi 100.
1980 - Volkswagen
begins to create racing models for its American market, beginning
with the Audi Quattro, in order to build up the Audi brand as
reliable, luxurious, and fast.
1985 - The company name is officially changed to Audi AG.
1996 - Audi
sales improve in America after a short decline resulting from
the close proximity of the gas and brake pedals. The Audi A4
is introduced to the American market.
2007 - Audi
reports record sales of cars.
2008 - Audi
celebrates its 13th consecutive year selling over one million